WHERE DO I START? OUTSIDE - IN
When faced with limited internal analytics on the client side, my approach involves performing a high-level analysis of the client's application to gain a holistic understanding of its current state.
I initiate this analysis by conducting several assessments to assess the client's application comprehensively. Drawing from my background as a former web developer, I prioritize gaining insights into the tech stack to identify any potential code or CMS constraints, essentially gaining a "lay of the land."
Furthermore, I place importance on understanding the MarTech landscape. This knowledge serves as a crucial foundation for delving deeper into analytics, enabling me to address business requirements and usability objectives in subsequent phases.
If customers can’t find it, it doesn’t exist
Mapping Current IA
Creating a detailed map serves as a valuable tool to validate and enhance various aspects of the current application, including its organization, navigation, search functionality, and accessibility, among others.
Accessibility
I will employ accessibility development tools to conduct an audit of the client's website, aiming to identify and address any potential accessibility issues. Ensuring inclusivity for all users, regardless of their impairments, is of utmost importance. When information isn't accessible, it can result in missed conversion opportunities, whether it's a prospective student or customer who cannot access the content.
Performance
I utilize Google PageSpeed Insights to generate performance profiles for both the desktop and mobile versions of the client's website. While there is ongoing industry debate regarding the significance of these performance metrics, it's essential to recognize that valuable data can still be extracted. This includes valuable insights related to SEO, overall performance, and accessibility statistics.
Project Highlights - West Coast University
Competitive Analysis
UX Design - Prototyping
UX Research - Testing
I performed a competitive analysis that systematically documents the navigation structures and distinctive labels used by competitors. This quantitative assessment aids in aligning stakeholders and gaining insights into users' mental models.
UX Research - Testing
UX Design - Prototyping
UX Research - Testing
Through the execution of usability testing, specifically the Tree Test method, I collected valuable exploratory insights and feedback. These findings served as a foundation for informed design decisions and the initiation of a new navigation scheme.
UX Design - Prototyping
UX Design - Prototyping
UX Design - Prototyping
Within Figma, I initiate the development of various menu state variations, which will subsequently evolve into a prototype. This prototype serves as a valuable tool for conducting user tests to validate our design direction. Armed with the testing results, our next course of action involves developing an A/B test to determine the winning solution.