WEBSITE DESIGN
Information Architecture
Information Architecture
My expertise extends to enhancing existing e-commerce experiences through website redesigns, leveraging platforms like Shopify and WordPress. I specialize in optimizing the user journey, aesthetics, and functionality of digital storefronts.
Information Architecture
Information Architecture
Information Architecture
By conducting user interviews, usability testing, and data analysis, I gather invaluable feedback to inform design decisions and optimize user experiences.
Mobile Design
Information Architecture
Spotlight - Carnival Cruise Lines
Designing a successful mobile application is not just about aesthetics; it's about creating a delightful and intuitive user experience.
Spotlight - Carnival Cruise Lines
Spotlight - Carnival Cruise Lines
Spotlight - Carnival Cruise Lines
Unlike other types of travel bookings, reserving a cruise involves multiple steps. Through site monitoring and rapid user testing, I identified friction points in the user experience to increase conversions.
Spotlight - Education
Spotlight - Carnival Cruise Lines
Spotlight - Education
Prospective students were met with a seamless, trustworthy, and engaging digital experience that reinforced West Coast University's commitment to excellence in nursing education.
Spotlight - Fintech
Spotlight - Carnival Cruise Lines
Spotlight - Education
Notable achievement includes the development of an embedded checkout application that revolutionized online shopping for Filipino consumers.